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Archive for July, 2009

Delve Reviewed On InformationWeek

Fritz Nelson reviews our publishing system on InformationWeek and posts a video walkthrough with Edgardo, our VP of Products:

Having spent much time of late working on our analytics, I was particularly gratified by Fritz’s comments:

I also liked Delve’s reporting. Most of the video hosting solutions I’ve worked with tend to be a bit sparse on detail — in fact, I’ve found this to be a glaring weakness in most every platform. It’s fine to know how many views a video got, or the length of viewing time, but being able to hone in on viewership numbers based on syndicated player, for example, or time of day is becoming increasingly important. While I only got a cursory look at the reporting, it seems quite robust, and as with many systems, you can pull its data into something like Omniture.

More to come here, stay tuned!

Point To Point Vs Broadcasting

In an article arguing the transformative nature of bloggers, Scott Rosenberg writes on how mainstream publishers are missing the point:

Diller and his species of executive have always excelled at finding rare talents that can, at their best, enchant a mass market. But this very success has blinded them to the different, more diffuse sort of talent present among the Web’s millions of contributors. Of course talent isn’t universal, nor is it evenly distributed. But there is far more of it in the world than Diller’s blinkered vision allows. On the Web it can reveal itself in a far wider range of ways, and far more people will have a chance to cultivate it. It will never be perceived in a uniform way; you and I will recognize it in very different places and judge it in very different ways. But it is surely there — and, fortunately, denigrating it will not make it go away.

Scott is pointing out about how the web makes it easy for bloggers (or any other self started media publisher for that matter) to find and cultivate smaller audiences. And if you expand that line of thought further, you’ll come to the Long Tail phenomenon and how the best way to succeed these days is to find new and innovative ways of content aggregation that span the spectrum from publishing to five people vs millions.

Thus far, I really haven’t said anything new. What does occur to me however is that the very underlying technical structure of the web (HTTP and TCP/IP) makes it far more convenient to set up point to point communication structures versus one to many. The Internet just isn’t that well structured for broadcasting – one of the reasons for the rise of Content Delivery Networks. The server client approach actually serves niche markets better than mass ones. In short – if you want to broadcast your programs to an audience of millions, transmission over cable or air is still the optimum way to go. If you want to reach small, specialized, targeted audience – the web would almost seem jury rigged to fit that need. The medium is the message indeed!